SEO For The Yoga Business
January 31, 2010 by Daniel Singleton
Filed under Yoga
What is the deal with so many yoga studios? Just the other day I saw a new yoga studio in a town nearby.
Even in mid-sized towns and cities there are numerous yoga studios. You could say the competition among yoga studios is heating up.
Do you know what that means for yoga studio owners? More competition. Yes, there must be more people doing yoga, but there are also more providers. Whether you’re a new studio or have been around awhile, you need to do some good marketing.
It’s also a fact that consumers and customers from all walks of life searching for all types of services go to the Internet to make purchases. They also go online to research purchases. Yoga studios are no exception.
The most-used search engine is Google; this is where most prospective yoga customers will start looking for a studio to attend. This means getting on page one of Google for any “yoga” related search term is critical.
Don’t forget to include your town(s), state and county in your keywords. Many people looking for a local business include the names of local geographical names.
Be methodical about your keyword research. For yoga studios you must include the yoga styles you teach, meditation if offered, and your geographical locations.
Once you have your keywords, titles, and headings, you need to get those great inbound links that shoot you to the top of the search engines. The rest of your heavy-hitting SEO requires off-page SEO.
Off-page SEO is generally any activity that gets you links to your site - be it article publishing, online directories, link exchanges, link networks, blog commenting, forum participation, social bookmarks, RSS feed directory listings, and of course simple one-way links to your site from other sites.
For example, a link from Yoga Journal’s website would count more than a link from an obscure yoga studio website. You must get creative so that you can attract and gain inbound links to your site - lots of them, and links that are high-quality.
If you want to find out more about building high-quality links for your yoga business SEO, then visit Yoga Baron, a yoga blog all about yoga business marketing.
